Adobe Magento Cloud: key questions answered

We’ve prepared the Adobe Commerce overview in the form of Q&A.

Do you have any doubts or questions about what is Adobe Commerce? We hope to clear them.

What is Adobe Commerce?

It is the result of integration between Adobe Experience Cloud and Magento's commerce platform that took place due to Adobe's acquisition of Magento in June 2018.

Adobe Experience Cloud

The Cloud is a whole set of services aimed at delivering top customer experience, which is possible thanks to the fact that Magento is now part of Adobe. It’s a comprehensive arrangement of clouds - marketing, analytics, and ad. The system is also able to seamlessly connect with Document Cloud and Creative Cloud, hubs of data and content.

Having purchased Magento, Adobe grasped the retail experience via Adobe Commerce, an omnichannel solution for B2C and B2B merchants that relies on open-source e-retail platform.

The two companies are committed to open-source technologies and making experiences globally available regardless of the scale of the business. So we’re awaiting Adobe Commerce reviews.

Is Adobe Commerce cost affordable for small businesses?

Both Magento and Adobe adhere to making their services and solutions available for any business regardless of scale. So Adobe Commerce has various businesses and industries, including a separate solution for medium and small businesses. The acquisition price here breaks into 2 Adobe Commerce pricing plans: All Apps and Single App:

The pricing for Adobe Commerce is not based on the Creative Cloud model described. It is an enterprise-level platform, and pricing is custom-quoted based on the merchant's gross merchandise volume (GMV) and specific needs. There are generally cloud-based and on-premise licensing options, but they are tailored for mid-market and enterprise businesses, not priced per user per month.

Whatever Adobe Commerce Cloud pricing plan you choose, you’ll also get an Admin Console for each user, 24/7 helpdesk and more.

When chosen wisely, Adobe Commerce price for small business is affordable. For true small businesses, Magento Open Source remains the free, self-hosted option, while Adobe Commerce is targeted at mid-market and enterprise companies.

What does the company behind Adobe Commerce do?

The Adobe and Magento ecosystem combines Adobe Experience Cloud and Magento Commerce, which facilitates trade and order execution in many industries, including wholesale, manufacturing and public sector due to advanced flexibility. It touches not only digital but also physical goods.

Adobe and Magento acquisition FAQ and answer

It’s important to understand what the 2 companies get from the acquisition.

What’s in it for Adobe?

Joining forces with Magento, one of the leading online retail platforms, Adobe adds yet another prominent dimension to its Experience Cloud - retail. Besides, with Magento, Adobe acquires a whole stack of knowledge and expertise, as the e-commerce platform team comprises over 300 K of devs and over 1050 tech partners worldwide.

What’s in it for Magento?

Becoming a part of Adobe, Magento gets access to Adobe’s extensive resources, namely, Creative and Document Clouds and other Experience Cloud offerings. What’s more, with access to Adobe’s large customer base, Magento may extend their presence geographically and vertically. This will improve the value Magento provides to its customers.

Understanding what exactly the 2 large companies bring each other helps answer the key Adobe and Magento acquisition faq question.

Is Magento as a part of Adobe good or bad?

In theory, the effect of the amalgamation is nothing but positive: Magento will be able to reach large enterprises, which are Adobe’s customers, and Adobe will extend its top-notch cloud services to mid-and small retailers.

At the same time, the analysis of the Adobe's acquisition of Magento by practitioners is not that overwhelmingly positive.

Here are the key issues that trouble them:

1. The integration into Experience Cloud may take time. Magento platform is a mature product, so making the integration into the Cloud (another complex product) may take some time. Specialists here speak about months. At the same time, Adobe’s record of 25 acquisitions that were integrated successfully is reassuring.
2. The cost may be excessive for mid- and small companies. Adobe’s Experience Manager cost with all customizations amounts to $2 million. Magento is an open-source company, and yet the cost of migrating from M1 to M2 is comparable with moving to a whole new platform.

At the same time, the diverse pricing models of Adobe Commerce we described above allow choosing mid and small e-retailers to choose a suitable solution.

We’ll monitor Adobe Commerce analysis further and provide updates.

How to use Adobe Commerce for beginners?

Adobe Commerce beginners should consider the following important questions:

1. The suitable set-up model. Here users can choose between cloud and on-premises deployment. If they go for cloud deployment by Adobe and if they’ve already used other Adobe’s solutions, they may get a fully-managed solution as a bonus.
2. The suitable plan. Adobe Commerce offers the Starter plan for smaller retailers and the Pro-plan for larger e-retail entities. In terms of features, the two plans are the same. The only difference is that the Pro-plan is designed for businesses of a larger scale that need a higher level of product architecture, tailored infrastructure, etc. To make an informed choice, you can consider developer documentation site, which can also be treated as a detailed guide on how to use Adobe Commerce for beginners.
3. Compatibility with 3rd-party tools. Even though the cloud is highly flexible, some 3rd-party tools may be needed to cover highly specific business requirements. And Adobe Commerce integration is possible with extensions, enterprise systems and customizations.

→  Do you need a custom solution for your store? Our team of professional Magento developers is ready to help you with this challenge! Check out our Custom Development Service.

How Adobe's purchase of Magento will affect systems integrators?

Systems integrators are IT companies that provide seamless integration of different systems to ensure their smooth operation. In the era of pre-cloud online retail, their work centered on customizations.

The appearance of a powerful e-retail cloud uniting diverse systems to ensure top commerce experience cuts this task off. This requires SIs to adapt to the new environment, and there is a very needed role there - that of advisors.

SIs will need to demonstrate to customers how the new cloud ecosystem can be adapted to their business model and needs and what are the key benefits. They can also help businesses adopt new technology, offering step-by-step guidance.

So the effect of Adobe's acquisition of Magento for systems integrators is manageable.

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