SEO Techniques

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How to Create a Progressive Web App with SEO in Mind?

When you hear the term “web app” what comes to mind? Probably not much other than maybe a few Google Docs or Evernote screenshots. Progressive web apps are becoming more and more popular as people look for more user-friendly and convenient ways of accessing their favorite websites. The new generation is demanding faster, more reliable mobile experiences that don’t require users to install any third-party apps or keep an app open for extended periods of time. Progressive web apps (PWAs) offer all the convenience of a regular website with some of the best features you get from a native app. These apps feel fast, look beautiful, and are extremely easy to use. And because they work like regular websites, they can also be added to search engines like Google Search and appear in Discover feeds alongside regular apps. In this article you'll learn about:
March 11, 2022
Posted in: SEO Techniques
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alt text and seo

Why Image Alt Text Matters in SEO

Initially aimed to help people with visual impairments understand the content via screen readers, alt tags can also improve digital experiences for those with a poor internet connection. In other words, any person who – for one reason or another – can’t see an image on the web, should still be able to know what the image features. That’s the meaning behind alt text. But just how important is alt text for SEO? And does alt text still help SEO in 2025? Let’s figure it out.

February 23, 2022
Posted in: SEO Techniques , Partner Highlights
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Magento SEO

Magento 2 SEO Guide: Features, Tips, and Best Practices

Search engine optimization or SEO in Magento is one of the key factors for the success of your e-commerce business. While off-page Magento SEO, including citations and links pointing to your site, is crucial, you should never overlook on-page optimization. It is within your full control and can bring immense impact when implemented properly. Dive into our top Magento 2 SEO tips, covering aspects like Magento SEO optimization, Magento SEO guide, and Magento SEO best practices, and see for yourself the impact it can have on your Magento SEO strategy.
January 13, 2022
Posted in: Magento 2 Guides & Tricks , SEO Techniques
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complete seo checklist for a new website

Complete SEO Checklist for a New Website

The era of digitalization requires a steady online presence from entrepreneurs, retailers, corporations, and other parties. The best way to promote, provide, sell services and goods on the Internet is to create a website. According to the Manifest statistics, about 81% of business representatives introduce themselves online. About 66% of entrepreneurs are using Internet channels for advertising...
August 20, 2021
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SEO URL structure examples

Why URL Structure Matters in SEO: Best Practices and Tips

Although URLs might not be the first thing you think of when optimizing your website, their structure plays a crucial role in your SEO strategy. As many platforms do most of the heavy lifting when it comes to the technical aspects of URLs, URL structure and site architecture, in general, has become an element of SEO that is often overlooked. In this article, we’ll explore why URL structure matters, explain how it influences search rankings, and share practical tips for creating URLs that work for both users and search engines.

May 7, 2021
Posted in: SEO Techniques , Partner Highlights
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Magento 2 Layered Navigation: Best Settings For SEO [Updated in 2025]

How to make your website easily digestible for both users and search engine robots? By applying crucial SEO settings, of course. One of the most in-demand extensions for our customers is Improved Layered Navigation for Magento 2. Many Magento store owners implement it to boost their store navigation experience. However, not everyone knows how to use it all for SEO. Therefore, we’ve decided to h...
February 16, 2021
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