Running a modern e-commerce business means having a picture-perfect website that facilitates an ideal online user experience. UX is optimized when as many people as possible can use an e-commerce website with minimal friction. And according to the e-commerce laws, “as many people as possible” includes those with disabilities. This means, that your store's UX should be ADA-friendly.
Although URLs might not be the first thing you think of when optimizing your website, their structure plays a crucial role in your SEO strategy. As many platforms do most of the heavy lifting when it comes to the technical aspects of URLs, URL structure and site architecture, in general, has become an element of SEO that is often overlooked. In this article, we’ll explore why URL structure matters, explain how it influences search rankings, and share practical tips for creating URLs that work for both users and search engines.
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