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advanced-reports-analytics-for-everyone

Magento Advanced Reports — Analytics for Everyone

The importance of data is indubitable but integrating your store with Google Analytics is a time-consuming process that requires specific knowledge. Besides, in 2023 Google Analytics is moving to a new version, which means that if you already have GA, you'll have to set it up from scratch. And there is a much simpler way out. 
April 29, 2022
Posted in: Magento 2 Guides & Tricks
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Information Paradoxes in E-commerce: How We Share and Use Data

“80% of an organization’s data is dark and untouched” - David Pier, IBM Google announced a phasing out of third-party cookies support in Chrome in 2023. This news has met two opposite reactions: users are happy that they will have more control over their personal data marketers, data analysis specialists, and other people whose job relates to information get nervous about their future But act...
March 25, 2022
Posted in: E-commerce Best Practices
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Amasty product subscriptions

Product Subscriptions | What to know about the latest updates

It's been over a month since product subscriptions went into effect and many updates have been introduced so far. Now, seeking to make this transition as comfortable as possible for your business, you can take advantage of: a special 60% discount for subscriptions to products purchased before Feb 1, and subscribe to the products right from your customer account, new ways to reduce your operat...
March 17, 2022
Posted in: Amasty News
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How to Create a Progressive Web App with SEO in Mind?

When you hear the term “web app” what comes to mind? Probably not much other than maybe a few Google Docs or Evernote screenshots. Progressive web apps are becoming more and more popular as people look for more user-friendly and convenient ways of accessing their favorite websites. The new generation is demanding faster, more reliable mobile experiences that don’t require users to install any third-party apps or keep an app open for extended periods of time. Progressive web apps (PWAs) offer all the convenience of a regular website with some of the best features you get from a native app. These apps feel fast, look beautiful, and are extremely easy to use. And because they work like regular websites, they can also be added to search engines like Google Search and appear in Discover feeds alongside regular apps. In this article you'll learn about:
March 11, 2022
Posted in: SEO Techniques
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What's the Difference Between Klaviyo and MailChimp?

Do you manage hundreds of email addresses, want to increase your customer engagement and build a mailing list that aligns with your marketing strategy? Klaviyo is the right email marketing solution for you. In this article, we will discuss the differences between Klaviyo and MailChimp so that you can choose the right one for your business. Read on to know more about each company and their pros and cons before making a decision.
March 9, 2022
Posted in: E-commerce Best Practices
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9 Ways to Strengthen Information Security for E-commerce Businesses

9 Ways to Strengthen Information Security for E-commerce Businesses

With all that goes into starting a business, owners can easily overlook the importance of thoroughly ensuring their technology systems are safe from cyber security attacks. It's no wonder: knowing what the checkpoints are for a complete information security protocol is an ever-changing landscape. However, if you're doing business online that requires sharing sensitive information and financial ...
March 4, 2022
Posted in: E-commerce Best Practices
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