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Why understanding your sales conversion rate is so important, how to calculate it correctly, how to understand whether your conversion rate is good or bad. Find these and other related questions answered inside.
“80% of an organization’s data is dark and untouched” - David Pier, IBM
Google announced a phasing out of third-party cookies support in Chrome in 2023. This news has met two opposite reactions:
users are happy that they will have more control over their personal data
marketers, data analysis specialists, and other people whose job relates to information get nervous about their future
But act...
Do you manage hundreds of email addresses, want to increase your customer engagement and build a mailing list that aligns with your marketing strategy? Klaviyo is the right email marketing solution for you. In this article, we will discuss the differences between Klaviyo and MailChimp so that you can choose the right one for your business. Read on to know more about each company and their pros and cons before making a decision.
With all that goes into starting a business, owners can easily overlook the importance of thoroughly ensuring their technology systems are safe from cyber security attacks. It's no wonder: knowing what the checkpoints are for a complete information security protocol is an ever-changing landscape.
However, if you're doing business online that requires sharing sensitive information and financial ...
As a business owner, you have many options when it comes to digital and creative agencies. But what is a digital agency and how does it differ from a creative one? Which one is right for your business? It can be difficult to decide, as each agency has its own strengths and weaknesses. While both types of agencies have their advantages, it is important to understand the differences between them to make the right decision for your business.
The most disappointing moment of running an online store is when the potential customer has already added all the products to the cart, clicked on the checkout button, and left the site. Abandoned carts are the norm for all online stores. According to Baymard Institute research, the average abandonment cart rate in e-commerce is around 70%.
We’ve already explained the main reasons for forcing u...